Goal of the campaign

• To reach 12,000 mapped MSM community with risk perception, prevention & treatment seeking messages.
• To reach out to 2,00,000 clients of Male Sex Workers in hotspots with risk perception and condom messages.
• To reach 2,000 Health Care Providers at service delivery points with key stigma messages.

Objectives of the campaign

• To increase knowledge on correct modes of transmission from 68% to 90%.
• To increase condom usage across partner types from 88% to 98%.
• To increase levels of risk perception from 42% to 85%.
• To increase voluntary testing from 62% to 85%.
• To increase exposure to IPC from 82% to 98%.
• To decrease self stigma levels from 16% to 2%.
• To decrease stigma in availing services from 11% to 0.

Strategies of the campaign

• Inter Personal Communication
• Extensive Peer Education
• Cultural  programs in hotspots
• IEC materials display/distribution
• Advocacy with Health Care Providers

Activities

• Conducting Baseline Survey.
• Strategies To Be Employed.
• Training Needs Assessment Study of the Implementing Partners.
• Development of Training Curriculums, IEC Materials and Other Reporting Formats.
• CapacityBuilding of the District Level Implementing Partners.
• Preparation and Distribution of IEC Materials.